Brand Beckham Prepares to Pitch America

It looks like Brand Beckham will make its debut stateside before the man himself.

God among men, David Beckham has not even been snapped buying his first latte in Hollywood, and yet it appears that the savvy Beckham marketing machine is already running at top speed in the US.

As part of what is sure to be only the first of many marketing campaigns designed to position the impossibly gorgeous international soccer giant as America’s most famous sports personality, Beckham recently shot photos for his new lifestyle clothing collection from Adidas.

Predominantly made up of loose-fitting tracksuits and hoodies, Beckham’s Adidas line has a definite hip-hop vibe, which the famous footballer channeled brilliantly judging from the campaign images that have surfaced thus far.

But then again… hip-hop… be-bop… or bell-hop… is it even possible for David Beckham to take a bad photo? Looks like his could sell water on a sinking ship. Which probably explains my sudden interest in soccer and the Los Angeles Galaxy now that I think about it.

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