He has not even managed to get himself kicked out of the Big Brother house, yet heterosexual stud muffin has already been signed up for modelling gigs on the outside.
Zac Lichman, also known as Ziggy, will be the face, the remarkable simian face, of Lynx deodorant.
First they had Kelly Brook, then the waa-waa-waa-waa-waa thing, whatever that was, and now it is pixie-favced Ziggy.
It is not hard to see where Lynx sees its market share - somewhere along the M6.
Ziggy has been amusing no-one with his general ignorance of gay behaviour - something we might get exercised about if anyone was actually watching BB, which they aren't ...
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